haku: @journal_id 69 / yhteensä: 714
viite: 247 / 714
| Tekijä: | Balasubramanian, S. K. Kumar, V. |
| Otsikko: | Analyzing variations in advertising and promotional expenditures: key correlates in consumer, industrial and service markets. |
| Lehti: | Journal of Marketing
1990 : APR, VOL.54:2, p.57-68 |
| Asiasana: | MARKETING MODELS ADVERTISING SALES PROMOTION INDUSTRIAL MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA