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| Tekijä: | Yalch, R. Spangenberg, E. R. |
| Otsikko: | The effect of music in a retail setting on real and perceived shopping times |
| Lehti: | Journal of Business Research
2000 : AUG, VOL. 49:2, p. 139-147 |
| Asiasana: | Retailing Music Consumer satisfaction Shopping Business environment Psychology |
| Vapaa asiasana: | Emotions |
| Kieli: | eng |
| Tiivistelmä: | Philip Kotler introduced the view that retail environments create atmospheres that affect shopping behavior. The current article reports a study of retail shopping that includes all three aspects considered important in studies of environmental psychology: environmental stimuli, emotional reactions, and shopping behavior. With time fixed or variable during a simulated shopping experiment, shoppers were exposed to music varying by degree of familiarity. Afterward, subjects reported their perceptions of shopping duration, their emotional states, and their merchandise evaluations. |
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