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| Tekijä: | Sattelberger, T. |
| Otsikko: | Relationship capital: Humans as brands |
| Lehti: | European Forum for Management Development
2000 : SEP, 2, p. 22-26 |
| Asiasana: | SERVICE CUSTOMERS BUSINESS ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: | A whole range of issues is connected to relationship capital in organisations. "Transaction-oriented" and "relationship oriented" exchanges are two main components in the new economy. Thomas Sattelberger explores the burning platform of building customer loyalty and relationship capita by utilising the power of digital and human brands. He especially focuses on the multiple roles of employees and customers, an area of both increased integration and liberation. |
SCIMA