haku: @indexterm business environment / yhteensä: 716
viite: 27 / 716
| Tekijä: | Davies, B. |
| Otsikko: | The role of quantitative and qualitative research in industrial studies of tourism |
| Lehti: | International Journal of Tourism Research
2003 : MAR-APR, VOL. 5:2, p. 97-111 |
| Asiasana: | Tourism Tourist industry Business environment Qualitative research |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this paper is to return to long neglected possibilities by reinvestigating areas of methodology and epistemology concerned with the generation of a framework that embraces both quantitative and qualitative research. The conclusion is that an improved understanding of the tourism business requires a broader research methodology than presently exists. Both types of research and the dynamic context of tourism are important and need to be combined within an integrated framework. |
SCIMA