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| Tekijä: | |
| Otsikko: | European market for DIY products |
| Lehti: | Market Research Europe
1997 : FEB, VOL. 29:2, p. 27-44 |
| Asiasana: | MARKETING RESEARCH DIY |
| Kieli: | eng |
| Tiivistelmä: | By far the largest retail market in Europe, the German market was worth US$32 billion in 1995. France and the UK at US$9 billion and US$7 billion occupied distant second and third spots respectively. Based on US dollar values, Germany's share of the European DIY retail market has grown from 42% in 1991 to 50% in 1995. Germany, Belgium, and Austria recorded fastest real growth rates in Europe over the review period. Slowest growth was experienced by Sweden , which in fact contracted over that period. |
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