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| Tekijä: | Liang, Longnan |
| Otsikko: | Research on using GIS to build business circle analysis model (original in Chinese) |
| Lehti: | Market and Demographic Analysis (c)
1998 : 5, p.10-15 |
| Asiasana: | MARKETING MANAGEMENT |
| Kieli: | chn |
| Tiivistelmä: | Scientifically and rationally analyzing market demand and choosing the location of commercial company become the important accordance for trading entrepreneurs to make decision in investment. GIS business circle analysis model is which indicates the related information on the map. The information is needed while managers choose the location of commerce and expand the points of marketing network. This article studies how to use GIS to build business circle model in order to present a scientific method to analyze market demand, choose the location of company and raise profit. |
SCIMA