haku: @indexterm INTERNAL MARKETING / yhteensä: 72
viite: 20 / 72
| Tekijä: | Lings, I. |
| Otsikko: | Managing service quality with internal marketing schematics |
| Lehti: | Long Range Planning
1999 : AUG, VOL. 32:4, p. 452-463 |
| Asiasana: | Service management Marketing models Internal marketing |
| Kieli: | eng |
| Tiivistelmä: | This article presents the development and application of a new tool for enhancing the quality of services delivered to a firm's customers. This model, the internal marketing schematics, could be used to implement a strategy that would contribute to a firm's competitive position in the market. |
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