haku: @indexterm INTERNAL MARKETING / yhteensä: 72
viite: 9 / 72
| Tekijä: | Judd, V. |
| Otsikko: | Achieving a customer orientation using "people-power," the "5th P" |
| Lehti: | European Journal of Marketing
2003 : VOL 37:10, p. 1301-1313 |
| Asiasana: | COMPETITIVE ADVANTAGE CUSTOMERS INTERNAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | There has been only few references in the marketing literature which conceptualize organization´s employees as a part of marketing mix of the organization. The authors of this article propose that organizations can effect their marketing mixes by capitalizing people-power as a distinctive element of it. The authors represent that this people-power is an element which can help organizations in differentation and in delivering value to customers. |
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