haku: @indexterm INTERNAL MARKETING / yhteensä: 72
viite: 72 / 72
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| Tekijä: | Masiello, T. |
| Otsikko: | Developing market responsiveness throughout your company. |
| Lehti: | Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 85-93 |
| Asiasana: | MARKET RESEARCH MARKETING MANAGEMENT INTERNAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Characteristics of market-driven companies are summarized. Reasons behind not implementing the marketing concept are discussed. Organizational problems are highlighted. The quality concept is compared with the marketing concept. The importance of the balance between cost-efficiency and satisfying consumer requirements is highlighted. Managerial tasks concerning the implementation of the marketing concept are listed and analyzed. The development of a tactical plan of creating a totally market-responsive organization is discussed. Advantages are summarized. The importance of management commitment is emphasized. Implementation problems are analyzed. |
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