haku: @indexterm INTERNAL MARKETING / yhteensä: 72
viite: 68 / 72
| Tekijä: | Spector, B. A. |
| Otsikko: | From bogged down to fired up: Inspiring organizational change. (!Intervention) |
| Lehti: | Sloan Management Review
1989 : SUMMER, VOL. 30:4, p. 29-34 |
| Asiasana: | ORGANIZATIONAL CHANGE INTERNAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Knowing an organization needs to change and getting it to change are two very different things. It is a vital necessity to convince employees that the status quo is not satisfactory. Six organizations were studied whose leaders tried to introduce radical change. Some interventions had been successful (when a steel plant manager opened the books to union leaders, he convinced them the plant would be closed if changes were not made), while others were not (the chief executive officer who bad-mouthed his new company in the business press just angered employees). A practical framework for intervention is provided. Colorful case examples are presented. Tactical considerations and team building techniques are also dealt with. |
SCIMA