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| Tekijä: | Syedain, H. |
| Otsikko: | Small change in the City. |
| Lehti: | Management Today
1989 : OCT, p. 68-70 |
| Asiasana: | CORPORATE FINANCE CORPORATE CULTURE |
| Kieli: | eng |
| Tiivistelmä: | Corporate finance has converted considerably in recent years, with new players and new methods entering the market. The question arises how the corporate cultures of traditional City firms have changed in response to this. To meet the challenges of the new financial and business environment the importance of active marketing has increased dramatically. Cold calling, e.g. is one of the stock tools at some firms, but it goes against the grain of most Englishmen, who still prefer doing business on the basis of long-standing relations. Today corporate advisers also have to promote themselves. Merchant bankers have to be more flexible in their recruiting policies. |
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