haku: @journal_id 66 / yhteensä: 727
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| Tekijä: | Chao, P. |
| Otsikko: | Partitioning country of origin effects: consumer evaluations of a hybrid product |
| Lehti: | Journal of International Business Studies
1993 : VOL. 24:2, p. 291-306 |
| Asiasana: | EVALUATION PRODUCTS USA |
| Kieli: | eng |
| Tiivistelmä: | Retailers are handling more complex products today either domestically made or imported. This trend is expected to continue. This study seeks to address the issue of how consumers may evaluate such products in light of the fact that consumers will become increasingly more aware of products produced by strategic alliances involving multiple firms and multiple countries. This study demonstrates the value of dimensionalizing the existing country-of-origin (COO) construct. |
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