haku: @journal_id 66 / yhteensä: 727
viite: 224 / 727
| Tekijä: | Johannson, J. Ronkainen, I. Czinkota, M. |
| Otsikko: | Negative country-of-origin effects: the case of the new Russia |
| Lehti: | Journal of International Business Studies
1994 : FIRST QUARTER, VOL. 25:1, p. 157-176 |
| Asiasana: | RUSSIA POLITICS CHANGE |
| Kieli: | eng |
| Tiivistelmä: | With the political and economic changes in Eastern Europe, there is an incresing need to market successfully products from these countries in the industrialized world. The paper explores the extent to which the risk attitudes, political convictions, and country-of-origin associations of individuals affect the buying decision of a product from a controversial source country. On a theoretical level, it is investigated where in the decision-making process political convictions and country of origin effects emerge most forcefully. |
SCIMA