haku: @journal_id 66 / yhteensä: 727
viite: 222 / 727
| Tekijä: | Vernon, R. |
| Otsikko: | Contributing to an international business curriculum: an approach from the flank |
| Lehti: | Journal of International Business Studies
1994 : SECOND QUARTER, VOL. 25:2, p. 215-227 |
| Asiasana: | INTERNATIONAL PROFESSIONS BUSINESS SCHOOLS |
| Kieli: | eng |
| Tiivistelmä: | The author looks back at his years as a teacher of international business from 1959 to 1978. The teaching of international business at Harvard is discussed. The author remains cautious about the future of international business, especially that part of it that deals with comparative national systems. In this area the problem for the US-based academic is almost intractable. The Japanese experience gained by the author showed that a few can overcome the hurdle of narrow vision by specializing in the culture of a foreign country or two. |
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