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| Tekijä: | Kobrin, S. |
| Otsikko: | Is there a relationship between a geocentric mind-set and multinational strategy? |
| Lehti: | Journal of International Business Studies
1994 : THIRD QUARTER, VOL. 25:3, p. 493-511 |
| Asiasana: | MULTINATIONAL COMPANIES STRATEGY INTERNATIONAL |
| Kieli: | eng |
| Tiivistelmä: | This paper operationalizes and tests relationships between a geocentric managerial mind-set, geographic scope and the structural and strategic characteristics of firms and industries. Relationships are tested using data from a survey of senior corporate international HRM managers of large, US-based, manufacturing multinationals. An index of a geocentric mind-set is found to correlate with geographic scope and various aspects of HRM policy and practice; however, no relationship is found with measures of multinational strategy or organizational structure. |
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