haku: @journal_id 66 / yhteensä: 727
viite: 211 / 727
| Tekijä: | Samiee, S. |
| Otsikko: | Customer evaluation of products in a global market |
| Lehti: | Journal of International Business Studies
1994 : THIRD QUARTER, VOL. 25:3, p. 579-604 |
| Asiasana: | CUSTOMERS EVALUATION GLOBAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Marketing scholars' interest in the influence of source countries on product evaluations has intensified during the past twenty-five years. As this research tradition has evolved, the literature has gradually gained more depth and sophistication. Nevertheless, research in this area lacks a common conceptual framework. This article rationalizes the buying decision processes within the context of source-country influences and offers a conceptual framework for further development. |
SCIMA