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| Tekijä: | Johnson, J. |
| Otsikko: | Setting the stage for trust and strategic integration in Japanese-U.S. cooperative alliances |
| Lehti: | Journal of International Business Studies
1996 : VOL. 27:5, p. 981-1004 |
| Asiasana: | INTERNATIONAL BUSINESS ALLIANCES JAPAN USA |
| Kieli: | eng |
| Tiivistelmä: | This study investigated the formation and outcomes of trust between partners in a specific form of strategic alliance not often studied, the non-equity-based international cooperative alliance (ICA). Because a component of the investigation involved the reciprocal effects of trust in the ICA relationship , dyadic data were gathered from Japanese and U.S. partners in 101 ICAs based in Japan. Results showed that partner cultural sensitivity is an important contributor to trust building for both sides of the dyad. |
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