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| Tekijä: | Contractor, F. J. Kundu, S. K. |
| Otsikko: | Model choice in a world of alliances: Analyzing organizational forms in the international hotel sector. |
| Lehti: | Journal of International Business Studies
1998 : VOL. 29:2, P. 325-358 |
| Asiasana: | HOTEL MANAGEMENT MULTINATIONAL COMPANIES JOINT BUSINESS VENTURES ORGANIZATIONAL STRUCTURE |
| Kieli: | eng |
| Tiivistelmä: | Internatioinal companies have today fully owned operations and equity joint ventures, as well as non-equity alliances, which in the service sector include franchising and management service agreements. What determines the optimum choice of organizational mode? To answer this question the authors developed a new syncretic theory, which combines concepts from transaction costs theory, agengy theory, corporate knowledge and organizational capability theories. They test these concepts to explain the incidence of these modes in the international hotel business, using canonical discriminant analysis, as well as logistical regression using a generalized LOGIT model. The choice of "entry mode" is shown to be determined by both country or environment variables, as well as firm- specific variables. |
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