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| Tekijä: | Norburn, D. |
| Otsikko: | A four nation study of the relationship between marketing effectiveness, corporate culture, corporate values, and market orientation. |
| Lehti: | Journal of International Business Studies
1990 : VOL. 21:3, p. 451-468 |
| Asiasana: | MARKETING MANAGEMENT EFFECTIVENESS CORPORATE CULTURE |
| Kieli: | eng |
| Tiivistelmä: | Study of senior executives attitudes in 4 countries: UK, USA, Australia and New Zealand to their firm's marketing effectiveness, corporate culture and beliefs. Research development. Methodology. Analysis. Intra-country analysis. Eight Tables, each covering an individual country, illustrate the study. |
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