haku: @journal_id 531 / yhteensä: 728
viite: 14 / 728
Tekijä: | Leuchter, M. |
Otsikko: | Meaningful relationships |
Lehti: | Journal of Business Strategy
1997 : MAY-JUN, VOL. 18:3, p. 42-46 |
Asiasana: | |
Vapaa asiasana: | KUNDE, MARKETINGSTRATEGIE, KUNDENDIENST |
Kieli: | eng |
Tiivistelmä: | In April 1997, about 100 marketing and customer relationship professionals met in Atlanta to discuss how to attain growth and profitability through customer relationship management. A panel of marketing executives and consultants discussed how companies can get closer to their customers. Their conversations are highlighted in this article. |
SCIMA