haku: @indexterm RECREATION / yhteensä: 73
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| Tekijä: | Schmitt, K.L. Duyck Woolf, K. Anderson, D.R. |
| Otsikko: | Viewing the viewers: viewing behaviors by children and adults during television programs and commercials |
| Lehti: | Journal of Communication
2003 : JUN, VOL. 53:2, p. |
| Asiasana: | Children Families Recreation Television advertising |
| Kieli: | eng |
| Tiivistelmä: | In this study, the television viewing of 50 individuals in five age groups (2-, 5-, 8-, and 12-year-olds and adults) was recorded on videotapes over a 10-day period. It was found that 46% of time with television was spent is some activity instead of or in addition to looking at the television. Social interaction was the most common nonviewing activity for all viewers, followed by playing and eating for children and reading for adults. Nonviewing occured most often during programming that attracted less visual attention, particularly ads. |
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