haku: @indexterm empowerment / yhteensä: 73
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| Tekijä: | Shankar, A. Cherrier, H. Canniford, R. |
| Otsikko: | Consumer empowerment: a Faucaldian interpretation |
| Lehti: | European Journal of Marketing
2006 : VOL. 40:9/10, p.1013-1030 |
| Asiasana: | consumers empowerment |
| Vapaa asiasana: | Internet |
| Kieli: | eng |
| Tiivistelmä: | The aim of this paper is to question the taken for granted assumptions that underpin a liberal or lay view of consumer empowerment. Particularly the idea that it benefits consumers to have more choice is questioned. The authors suggest the opposite: choice is a disciplinary power and that more and more choice can lead to choice paralysis. |
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