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Tekijä:Tsurumi, H.
Tsurumi, Y.
Otsikko:Fujifilm-Kodak duopolistic competition in Japan and the United States
Lehti:Journal of International Business Studies
1999 : FOURTH QUARTER, VOL. 30:4, p. 813-830
Asiasana:Competition
Duopoly
Photographic equipment industry
Trade policy
Japan
USA
Kieli:eng
Tiivistelmä:This article analyzes the duopolistic competition of Fujifilm and Kodak according to the product life cycle and "game theoretic" exchange-of-hostage hypothesis of intenational trade and investment. It shows how each firm used its home-team and first-mover advantages to compete with the other. It shows that Fujifilm's strategic use of marketing logistics and innovative products reduced Kodak's market share in Japan and elsewhere.
SCIMA tietueen numero: 211511
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