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Tekijä:Andreassen, T.
Otsikko:(Dis)satisfaction with public services: the case of public transportation
Lehti:Journal of Services Marketing
1995 : VOL. 9:5, p. 30-41
Asiasana:CUSTOMERS
PUBLIC SECTOR
PUBLIC TRANSPORT
Kieli:eng
Tiivistelmä:Public services are offered to the public based on the principle of equality. Private services on the other hand are based on differentiation. These differences raise the question of whether customer preferences for public service are homogeneous while preferences for private services are heterogeneous. The paper builds on an empirical study of 1,000 customers using either bus, train or tram in and around the greater area of the capital of Norway. The article discusses customer (dis)satisfaction with public transportation services.
SCIMA tietueen numero: 142743
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