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| Tekijä: | Wall, A.P. |
| Otsikko: | Government demarketing: different approaches and mixed messages |
| Lehti: | European Journal of Marketing
2005 : VOL 39:5-6, p. 421-427 |
| Asiasana: | Marketing Communication Public sector United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | This commentary article compares three campaigns: those aiming to reduce smoking, excessive drinking and the use of the motorcars, undertaken by the United Kingdom (UK) government. The article considers the different approaches being used. Findings: The article highlights areas where there appears to be a conflict btw. the particular demarketing campaign and other initiatives. |
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