haku: @indexterm effectiveness / yhteensä: 756
viite: 397 / 756
Tekijä: | Bregman, R. |
Otsikko: | Integrating marketing, operations, and purchaising to create value |
Lehti: | Omega
1995 : VOL. 23:2, p. 159-172 |
Asiasana: | DECISION SUPPORT SYSTEMS EFFECTIVENESS RETAILING |
Kieli: | eng |
Tiivistelmä: | For years many researchers and practitioners have been calling for a more boundary-spanning or cross-functional view of the management of businesses. As any student of optimization will note, the combination of several optimized sub-systems will rarely, if ever, result in a globally optimized system. It is much the same with a business. |
SCIMA