haku: @indexterm effectiveness / yhteensä: 756
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| Tekijä: | Thomas, I. |
| Otsikko: | How to analyse and measure online ad results |
| Lehti: | Admap
2004 : VOL.39:1, p. 47 |
| Asiasana: | Advertising Effectiveness Internet |
| Kieli: | eng |
| Tiivistelmä: | The paper outlines the basic approaches to analysing online campaigns and shows how that can help to develop and refine both online and offline activity. |
SCIMA