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| Tekijä: | Sheehan, K. McMillan, S. |
| Otsikko: | Response variation in e-mail surveys: an exploration |
| Lehti: | Journal of Advertising Research
1999 : JUL, VOL. 39:4, p. 45-54 |
| Asiasana: | Surveys Electronic mail Methodology |
| Kieli: | eng |
| Tiivistelmä: | Research into e-mail as a survey method needs to develop the kind of richness that is found in the literature on traditional postal mail survey methods. This article takes a first step in developing that literature with an in-depth comparison of three studies that used e-mail surveys for data collection. |
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