haku: @indexterm DATA BANKS / yhteensä: 76
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| Tekijä: | Freiss, P. L. |
| Otsikko: | Datenbankgestutzte Verkaufsforderung - am Beispiel der Deutschen Lufthansa AG. (Data bank assisted sales promotion - the example of Deutsche Lufthansa AG) |
| Lehti: | Marktforschung und Management
1989 : VOL. 33:1, p. 29-31 |
| Asiasana: | DATA BANKS SALES PROMOTION |
| Kieli: | ger |
| Tiivistelmä: | Lufthansa's direct mail service and other marketing campaigns embrace many thousand private and institutional customers. A central data bank was created which stores names, addresses and other characteristics of customers necessary for assembling mailing lists. Points of sale (place reservation terminals) of Lufthansa have access all over the world to this databank. |
SCIMA