haku: @indexterm DATA BANKS / yhteensä: 76
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| Tekijä: | Stubbe, H. |
| Otsikko: | Analyse auslandischer Markte mit Online-Datenbanken (Analysis of foreign markets with on-line data banks) |
| Lehti: | Marktforschung und Management
1990 : VOL. 34:3, p. 131-134 |
| Asiasana: | MARKET RESEARCH DATA BANKS |
| Kieli: | ger |
| Tiivistelmä: | Market research requires increasingly comprehensive data in short time. This need can best be fulfilled through on-line data banks. The author familiarizes market researchers with such data banks: what kind of data banks exist (geographic coverage, data structures, fields assessed), how a data bank may be retrieved, what kind of in-house information units should be set up. |
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