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| Tekijä: | Birou, L. Fawcett, S. E. Magnan, G. M. |
| Otsikko: | Integrating product lifecycle and purchasing strategies (Produktlebenszyklus) |
| Lehti: | International Journal of Purchasing and Materials Management
1997 : WINTER, VOL. 33:1, p. 23-31 |
| Asiasana: | |
| Vapaa asiasana: | EINKAUF, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | This article presents a model for the strategic alignment of functional strategies using the Product Lifecycle (PLC) as the common strategic literature denominator. The model serves to fill a void in the strategic literature citing a need for the integration of different functional level strategies into a holistic business strategy. |
SCIMA