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| Tekijä: | Blyth, A. |
| Otsikko: | In a league of its own |
| Lehti: | Accountancy
2006 : MAR, VOL. 137:1351, p. 56-58 |
| Asiasana: | sports industry football sponsorship |
| Kieli: | eng |
| Tiivistelmä: | A unique business opportunity is offered by June's football World Cup. It is asked what the sponsors are hoping to get out of it. |
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