haku: @indexterm management / yhteensä: 7787
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| Tekijä: | Brannen, M.Y. Doz, Y.L. |
| Otsikko: | From a distance and detached to up close and personal: Bridging strategic and cross-cultural perspectives in international management research and practice |
| Lehti: | Scandinavian Journal of Management
2010 : SEP, VOL. 26:3, p. 236-247 |
| Asiasana: | international business strategy management research |
| Kieli: | eng |
| Tiivistelmä: | In spite of its remarkable achievements, the field of international business (IB) is under attack with its legitimacy and importance challenged. This paper proposes a multi-method, paradigmatic interplay approach to IB research for building intellectual bridges that would draw on the unique demographics of IB researchers and allow the field to be more united and hopefully produce stronger, more relevant research. |
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