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| Tekijä: | Sull, D.L. Ruelas-Gossi, A. |
| Otsikko: | Strategic orchestration |
| Lehti: | Business Strategy Review
2010 : WINTER, VOL. 21:4. p. 58-63 |
| Asiasana: | management strategy companies |
| Kieli: | eng |
| Tiivistelmä: | Seizing major opportunities in emerging markets, many companies are following a management path also shared by companies such as Apple, Nestlé and RyanAir. Strategic orchestration lets firms to get to market faster, adapt to changing conditions and lower their invested capital, thereby letting them to pursue less profitable opportunities, e.g. as serving emerging market consumers. The article's authors show the way. |
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