haku: @indexterm PRODUCT PREFERENCE / yhteensä: 78
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| Tekijä: | Kardes, F.R. Kalyanaram, G. |
| Otsikko: | Order-of-entry effects on consumer memory and judgment: an information integration perspective |
| Lehti: | Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 343-357 |
| Asiasana: | BRAND CHOICE CONSUMER EXPECTATIONS PRODUCT PREFERENCE |
| Kieli: | eng |
| Tiivistelmä: | Analysis of 2 longitudinal studies to investigate judgement mechanisms giving pioneering brands an advantage. Order of entry effects on: learning, memory, and judgement. Pretest. Subjects. Procedure. Consumer reports. Dependent and judgement measures. 4 Figures and 4 Tables illustrate the study. The Appendix gives brand profiles employed in experiments. |
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