haku: @indexterm Product preference / yhteensä: 78
viite: 27 / 78
| Tekijä: | Bhuian, S. N. |
| Otsikko: | Saudi consumers' attitudes towards European, US and Japanese products and marketing practices |
| Lehti: | European Journal of Marketing
1997 : VOL. 31:7, p. 467-486 |
| Asiasana: | CONSUMER ATTITUDES PRODUCT DIFFERENTIATION PRODUCT PREFERENCE QUALITY SAUDI ARABIA |
| Kieli: | eng |
| Tiivistelmä: | This study investigates consumer attitudes towards foreign products and marketing practices in Saudi Arabia. The study assesses the attitudes of Saudi Arabian consumers towards the products and marketing practices of the top exporters to Saudi Arabia (USA, Japan, Germany, Italy, UK, and France). A number of general product attributes, marketing activities and buying and using preference indicators are utilized to explain the general attitudes of Saudi Arabian consumers. Findings show that Saudi Arabian consumers have the most positive response to the marketing practices and products of the US and Japan. |
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