haku: @indexterm Product preference / yhteensä: 78
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| Tekijä: | Nijssen, E. J. |
| Otsikko: | Success factors of line extensions of fast-moving consumer goods. |
| Lehti: | European Journal of Marketing
1999 : VOL. 33:5-6, p. 450-467 |
| Asiasana: | Consumer behaviour Marketing models Product preference Brands Marketing strategy |
| Kieli: | eng |
| Tiivistelmä: | The author investigates three market-related factors' impact on line extension success: the level of competition in market place, retailer power, and consumers' variety seeking behavior. Data were collected from 49 marketing and product managers in the fastmoving consumer goods industry. |
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