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| Tekijä: | Gürhan-Canli, Z. Maheswaran, D. |
| Otsikko: | Determinants of country-of-origin evaluations |
| Lehti: | Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 96-108 |
| Asiasana: | Consumer research Product image Product preference Social psychology Mark of origin Country comparisons |
| Kieli: | eng |
| Tiivistelmä: | This research is designed to investigate the factors that influence and the psychological processes that underlie country-of-origin evaluations. It examines the effect of product information on the perceptions of the country of origin. |
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