haku: @indexterm Product preference / yhteensä: 78
viite: 13 / 78
| Tekijä: | Warrington, P. Shim, S. |
| Otsikko: | An empirical investigation of the relationship between product involvment and brand commitment |
| Lehti: | Psychology & Marketing
2000 : SEP, VOL. 17:9, p. 761-782 |
| Asiasana: | Brand loyalty Product preference |
| Kieli: | eng |
| Tiivistelmä: | The findings of this study indicate that product involvement and brand commitment are not highly relaated and, indeed, represent unique constructs. |
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