haku: @indexterm Product preference / yhteensä: 78
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| Tekijä: | Punj, G. Brookes, R. |
| Otsikko: | Decision constraints and consideration-set formation in consumer durables |
| Lehti: | Psychology & Marketing
2001 : AUG, VOL. 18:8, p. 843-863 |
| Asiasana: | CONSUMER BEHAVIOUR DECISION MAKING PRODUCT PREFERENCE |
| Kieli: | eng |
| Tiivistelmä: | The central argument of this article is that the initial phases of the consumer decision process have a major effect on product evaluation and choice. Specifically, the need-arousal event and the consequent retrieval of product-related decision constraints from memory substantially influence the ensuing processes of external information search and alternative evaluation. |
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