haku: @indexterm Product preference / yhteensä: 78
viite: 8 / 78
| Tekijä: | Desarbo, W. S. Kim, J. Choi, S. C. Spaulding, M. |
| Otsikko: | A gravity-based multidimensional scaling model for deriving spatial structures underlying consumer preference/choice judgments |
| Lehti: | Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 91-100 |
| Asiasana: | Consumer behaviour Consumer choice Brands Product preference |
| Kieli: | eng |
| Tiivistelmä: | The article presents two versions of a new spatial methodology that incorporates the effects of brand as well as consumer mass via a spatial gravity model of consumer utility; this a, the attraction of a brand for a consumer depends not only on the distance of the brand from a consumer's ideal point but also on the current market size of the brand, as well as the consumer purchase pattern and volume. |
SCIMA