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| Tekijä: | Bloch, P. H. Brunel, F. F. Arnold, T. J. |
| Otsikko: | Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement |
| Lehti: | Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 551-565 |
| Asiasana: | CONSUMERS CONSUMER CHOICE MEASUREMENT PRODUCT INFORMATION PRODUCT PREFERENCE |
| Kieli: | eng |
| Tiivistelmä: | This research conceptualizes and develops a scale to measure individual differences in the centrality of visual product aesthetics (CVPA), defined as the level of significance that visual aesthetics hold for a particular consumer in his/her relationship with products. Three related dimensions of product aesthetics centrality emerged from the research: value, acumen, and response intensity. A series of eight studies provided evidence that the CVPA measure possesses satisfactory reliability and validity. Additionally, this research illuminates important differences between high and low CVPA consumers in product-design-related evaluations and behaviors and provides suggestions for future research employing the scale. |
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