haku: @indexterm interaction / yhteensä: 78
viite: 55 / 78
| Tekijä: | McConell, N. |
| Otsikko: | Switching on to interaction |
| Lehti: | Admap
2005 : VOL. 40:3, p. 22-24 |
| Asiasana: | Advertising Interaction Marketing Television advertising |
| Kieli: | eng |
| Tiivistelmä: | The article describes recent research into the rapidly growing UK interactive TV market. It reviews the history of iTV and the switching phase to the digital technology. It also deals with the current iTV audience and the issue of pricing. The author also discusses the future of interactivity. |
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