haku: @indexterm interaction / yhteensä: 78
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| Tekijä: | Anusic, I. |
| Otsikko: | Interactive TV advertising |
| Lehti: | Admap
2005 : VOL. 40:2, p. 47-49 |
| Asiasana: | Advertising Interaction Television advertising |
| Kieli: | eng |
| Tiivistelmä: | The article examines the state of interactive TV advertising based on a recent interactive TV event. It discusses the development, growth and challenges of "iTV". |
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