haku: @indexterm Cognitive processes / yhteensä: 78
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| Tekijä: | Incardona, R. Poncibo, C. |
| Otsikko: | The average consumer, the unfair commercial practices directive, and the cognitive revolution |
| Lehti: | Journal of Consumer Policy
2007 : MAR, VOL. 30:1, p. 21-38 |
| Asiasana: | consumer behaviour cognitive processes psychology |
| Kieli: | eng |
| Tiivistelmä: | This article deals with the test's merit of the average consumer (hereafter as: avg-cons.) as a basis for judicial and regulatory action. The analysis shows that we call into serious question the practical workability of the test of the avg-cons., which requires consumers an overly demanding standard of rationality and information without dedicating attention to the real functioning of consumer behaviour. The avg-cons. may be described as an interesting, anti-paternalistic and, to some extent, useful notion. |
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