haku: @indexterm PRODUCT PREFERENCE / yhteensä: 78
viite: 48 / 78
| Tekijä: | Herr, P.M. Kardes, F.R. Kim, J. |
| Otsikko: | Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility- Diagnosticity Perspective |
| Lehti: | Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 454-462 |
| Asiasana: | PRODUCT PREFERENCE COMMUNICATION CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: |
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