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| Tekijä: | Palmer, J.W. Markus, M.L. |
| Otsikko: | The performance impacts of quick response and strategic alignment in specialty retailing |
| Lehti: | Information Systems Research
2000 : SEP, VOL. 11:3, p. 241-259 |
| Asiasana: | INFORMATION TECHNOLOGY PERFORMANCE APPRAISAL STRATEGY RETAILING |
| Vapaa asiasana: | QUICK RESPONSE |
| Kieli: | eng |
| Tiivistelmä: | The Quick Response (QR) program is a hierarchical suite of information technologies (IT) and applications designed to improve the performance of retailers. Consultants advise retailers to adopt the program wholesale, implying that more and higher levels of technology are better than less technology and lower levels. Academicans, on the other hand, argue that good technology is "appropriate" technology. That is, firms should adopt only those technologies that suit the specific strategic directions pursued by the firm. Who is right? |
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