haku: @journal_id 1396 / yhteensä: 79
viite: 5 / 79
| Tekijä: | Nault, B.R. Vandenbosch, M.B. |
| Otsikko: | Research report: disruptive technologies - explaining entry in next generation information technology markets |
| Lehti: | Information Systems Research
2000 : SEP, VOL. 11:3, p. 304-319 |
| Asiasana: | COMPETITION ENTRY CONDITIONS GAME THEORY INFORMATION TECHNOLOGY STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The most difficult challenge facing a market leader is maintaining its leading position. The authors indentify conditions under which an entrant will launch a next generation product thereby preventing the incumbent from employing a protection strategy. The authors define a capabilities advantage as the ability to develop and launch a next generation product at a lower cost than a competitor, and a product with a greater market response is one with greater profit flows. |
SCIMA