haku: @indexterm MULTIATTRIBUTE MODELS / yhteensä: 79
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| Tekijä: | Meyer, R. J. |
| Otsikko: | The learning of multiattribute judgment policies. |
| Lehti: | Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 155-173 |
| Asiasana: | CONSUMER RESEARCH CONSUMER CHOICE MULTIATTRIBUTE MODELS |
| Kieli: | eng |
| Tiivistelmä: | A report on two experiments where the subjects were asked to learn, through induction, a multiattribute rule defining product quality in a novel category, predicting the outcomes of a single multiattribute rule with four bits of feedback, the bias in the judgements, the ability to learn the attributes associated with a good option quicker and more accurately that those associated with a bad one, and a second experiment to assess ability to learn the rules, use configural judgement policies and the implications of the findings for current research in consumer choice analysis. |
SCIMA