haku: @indexterm R&D costs / yhteensä: 79
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| Tekijä: | Marion, A. |
| Otsikko: | La place de l'investissement immateriel dans l'evaluation des entreprises. |
| Lehti: | Revue Francaise de Gestion
1988 : JAN-FEB, VOL. 67, p. 6-12 |
| Asiasana: | INVESTMENT ANALYSIS ASSET VALUATION R&D COSTS MARKETING COSTS |
| Kieli: | fre |
| Tiivistelmä: | Growth in nonmaterial investment is today far greater than that in traditional investment. It results in radical changes in financial analysis methods for companies. However, there are difficulties in calculating nonmaterial assets as a part of the total value of a company. The real power of a company can only be accounted for by considering all its resources utilized in its activity. This aspect must be born in mind when evaluating the assets of a company all the more because immaterial sources occupy a significant place in the economic funds of a company. Economic evolution makes it necessary to turn to a method of investigation combining numerous disciplines of management. |
SCIMA